(Last Updated On: October 8, 2014)

Indian telecom operators have launched special plans for the festive season. They are offering data plans with free benefits for luring in new customers. MTS has recently announced revised data plans for its postpaid and prepaid customers and also slashed the price of Mblaze Ultra Wi-Fi Dongle by 33%. We were expecting the other telcos to react on this and here is the reaction.

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Reliance is offering double data limit on some of its 3G recharges, unlimited Facebook, WhatsApp, and Twitter. It is also offering double talktime on some of its top-up plans for this festive season. Just like MTS, Reliance Communications is also offering 40 GB high-speed data at Rs. 999 per month which can be used via RCom’s dongle costing just Rs. 799.

Vodafone is offering its dongle for free with a two month subscription to its postpaid data plan costing Rs. 650 per month in Karnataka circle.

Customers purchasing an Idea branded smartphone will be able to enjoy 16GB data and a subscription to Idea TV for 4 months for free.


Analysts believe bundling tariff plans with good data limit convinces customers to use data as if it is compulsory. Data contributes to a significant portion of telecom operators’ earnings, and hence they are launching such plans for driving data usage.

It is worth noting that the leading telecom operators never offer such aggressive data plans at first. But, they eventually follow suit when small telecom operators launch such plans for luring in new subscribers.

Romal Shetty, National Head of Telecom at KPMG India said, “If you see, in voice generally there is no decrease in price, but they (operators) are still willing to do the price war on data. Top players are not willing to give so much discount.”


Bundling data along with other plans is the strategy that most of the international telcos use for winning customer’s trust. It remains to be seen if the Indian telecom operators can pull this off successfully or not. However, one thing is certain. Among all this cutthroat competition, the consumer is the one who will be benefitted for sure. Would these plans affect your buying decision or not?