(Last Updated On: January 4, 2017)

Taking a hint from Reliance Jio’s aggression for boosting its customer base, India’s leading telecom operator, Airtel, has now launched a special promotional offer on its Rs. 345 prepaid plan for attracting and retaining 4G customers.


The company is now claiming to offer free data worth Rs. 9,000 via its MyAirtel app to subscribers on its Rs. 345 plan.

“We are seeing increasing penetration of 4G handsets across the country and believe that this attractive offer will provide an opportunity to more customers to enjoy high-speed broadband on their devices with Airtel,” said Ajai Puri, director-market operations at Bharti Airtl.

Revised Benefits of Rs. 345 Plan

Earlier this plan used to offer truly unlimited voice calling to any network in India, 1 GB 4G data (50 MB for non-4G users) and had a validity of 28 days.

Airtel promotional benefits on Rs. 345 plan

Now, this plan has been revised to offer 3 GB 4G data along with 1 GB standard data, keeping all the previous benefits intact. The offer is valid for those 4G mobile phones (belonging to existing and new users) which are not registered on the Airtel network.

The offer is valid starting today and would end on 28 Feb 2017. Anyone recharging their Airtel numbers within the given timeframe can continue to enjoy the extra data benefits till 31 Dec 2017.

Talking about postpaid plans, only those users will get additional 3GB data under Airtel’s myPlan Infinity plans who are new to Airtel 4G.

In order to get these extra data benefits, the users will have to recharge via the MyAirtel app.

Is Airtel 4G In A Strong Position To Compete With Reliance Jio?

Reliance Jio has pan-India 4G coverage across 3 bands- #5, #3, and #40. Airtel on the other hand has pan-India 4G spectrum across band #3 (1800 MHz), and band #40 (2300 MHz). Airtel has also started to upgrade its network (3G and 4G) for better coverage and speed starting in Delhi NCR.

According to analysts, Airtel has excess unused capacity in these bands and that’s why Airtel is offering additional data for increasing its user base and boosting its data revenue stream.

Also, Airtel is trying to increase its Average Revenue Per User (ARPU) from existing Rs. 188 for regular and Rs. 201 for data users.

This (Airtel’s new offer) is in response to Jio’s launch. The telco is trying to attract high-end customers,” said Rohan Dhamija, head-India and South Asia at Analysys Mason.

It would be interesting to see how Vodafone would tweak its plan for matching up to this new promotional offer from Airtel.

Source: ET