(Last Updated On: October 1, 2014)

It looks like Tata DOCOMO has listen to the demands to frequent phone swappers. You might also know someone who are always eager to trade in their old phone for the latest handset in the market. Well, the recently launched SimplySwap service from Tata DOCOMO is just for you.


It is currently available only to those living in Hyderbad, but might roll out in phases across other key circles too.

SimplySwap is the first of its kind phone swapping service launched by a telecom operator in India.

All postpaid customers who have purchased their phones in the last 90 days can enroll under this scheme and get their handset swapped at nominal charge starting at Rs. 400 per swap. You are entitled to a maximum of 2 swaps in a year and you’ll also be paying Rs. 89 as a monthly charge for this scheme. These charges depend on the price of your handset.

The best part about this service is that you won’t be asked anything about why to want to swap. After enrolling under this scheme, all you have to do is call at 040-66066141 for initiating the swapping process. You will the get your new handset with 6 months warranty at your doorstep within the next 48 – 72 hours.

DOCOMO is currently offering 500 devices from 30 different brands across all price ranges. The SimplySwap scheme looks really good but we cannot comment on its value for money until we know all the details including the swap fee for devices in each price segments. We advice that you first confirm the resale value of your current smartphone with your local retailer before enrolling in this service. This should give you a good idea about the value that this service provides.