A few weeks before Diwali is the best time to launch any new consumer product/service in India and Tata DOCOMO seems to be capitalizing on this fact. It had introduced cashback offers on Photon Max WiFi in West Bengal circle during the Navratris, and now the Tata Teleservices is celebrating the Diwali and Eid festive season. Tata DOCOMO, the unified brand of Tata Teleservices for providing 2G, 3G, and CDMA mobile networks has launched scratch to win offers for its postpaid subscribers across all circles.
This offer is applicable for all postpaid plan purchases from Sep 25 to Oct 31 across all circles. The customers will get a scratch-card with assured gifts. The gift items include Apple iPhone 5s, Samsung and HCL tablets, data packs, power banks, and discount coupons.
“As a part of festive celebrations, the company will be offering its customers across voice and data services, assured gifts on activations across its brand stores,” said a company official.
Sandeep Singal, Branded Retail & Strategic Distribution Head at Tata Teleservices said, “In the spirit of the festivities this month, we are extremely pleased to announce the exciting promotions at our brand stores. With the latest scratch-and-win offer, we hope to make it possible for our customers to stay in touch with their loved ones and share the joys of the festivities.”
The eligible customers will be given a scratch-card during the duration of this offer at Tata DOCOMO stores. They can then redeem the benefits (gifts) obtained from the scratch-card at the same store.
We are not sure if this offer will steal customers from other telecom operators, but it will definitely be useful to those who are planning to move to Tata DOCOMO postpaid plans.