(Last Updated On: October 1, 2014)

Jammu & Kashmir after being cut off from the rest of the country due to recent floods is now experiencing, what you can call as true customer care. Aircel has offered free voice calling to all its prepaid and postpaid subscribers across the state till 2 days – 10th and 11th September.


Airtel is also doing a similar thing by offering 50 mins of free talktime to all its customers across the state. Airtel’s network has been restored across key areas of Ladakh, Leh, Jammu, and Kargil. Bharti Airtel has already opened intra-circle roaming which allows its subscribers to latch on to other networks in areas where Airtel’s network is still offline.


With this 50 mins of free talktime, Airtel hopes to retain its customers along with helping them during the difficult hour.

After receiving help from the Air Force and the telecom department, Airtel is also establishing free Wi-Fi hotspots for the public using VSAT and Wi-Fi equipment. This will also help people in staying connected with their near and dear ones.

So, we can take these free talktime offers with two perspectives:

1. Marketing- These moves of cellular operators will help them in retaining their customers while also providing them with media coverage. This will attract even more subscribers in future.

2. Customer Care- The telcos are offering free talktime just to help their subscribers during the testing times. Many operators had noted that their customers were not able to recharge their phones after being cut-off from the cities.

So, this talktime will let them stay connected, and thus improve the operator’s image in the eyes of normal people. What are your views about this?