(Last Updated On: September 30, 2014)

Tata Sky is back into the expansion game again. It had appointed actor Mohanlal as its brand ambassador for venturing into Kerala last year. And, now it is targeting the remaining states of Andhra Pradesh, Telangana, and Karnataka for a complete DTH rollout across South India.

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Tata Sky has roped in Telugu cinema star Mahesh Babu for promoting its brand across the states of Andhra Pradesh and Telangana. It has also signed on Kannada actor Sudeep for marketing its brand in Karnataka.

Mahesh Babu will feature in a TVC with the tagline as ‘Better kante best’. This ad will proclaim the base pack featuring 23 Telugu channels along with English and Hindi news channels and a few knowledge channels.

Sudeep will star in an ad telling people to not compromise while choosing their set-top Box. The people are already making lots of compromises in their life. The ad will be based on theme of ‘No Compromise.’

I personally do not like such ad campaigns as they show how desperate we can become while making petty decisions. Choosing an STB is no big deal, but one shouldn’t make compromises regarding important decisions in life.

Tata Sky consumers in Karnataka will be able enjoy 14 local channels along with English news and a few knowledge channels in the base pack.

The DTH operator is planning to have TV, print, and outdoor ad campaign for promoting its services in Tamil Nadu. Tata Sky packages start at Rs. 180 in Tamil Nadu and the new connections will get Tamil language pack free along with the base pack.


Tata sky TVC slogan for Tamil Nadu ad campaign goes like this:

Ovvoru vishaiyathaiyum alasi aranju mudivu panravunga, set top box-inu varumbodhu kandippa Tata Sky-dhan choose pannuvanga!

It means that those who take decisions after careful evaluation, pick up a Tata Sky STB.

The Tata Sky customers across these states in South India can get a regional language pack free for one year after availing an offer. To ensure that people are happy with its services, the DTH operator has hired more customer support executives, on-ground support staff, etc for dealing with increased number of calls during the festive season.

This is the best time to promote any product in India as people generally go on a shopping spree during and after the Navaratri. Tata Sky seems to be taking good advantage of this, but then when else would be a better time?

If you are a Tata Sky customer then we would love to hear about your quality related experience with Tata Sky. Is it really that good like they are promoting it to be?