The top Indian telecom operators have been hiking the price of mobile internet data plans since the month of June after TRAI rejected their plea of charging free IMs a monthly fee. Airtel, Vodafone, and Idea have hiked the 2G data plans by about 100%. MTS India on the other hand, has decided to carve it own route, and interestingly that route is exact opposite to that followed by leading Indian telcos.
MTS India has slashed the price of its EVDO data dongle by a whopping 33%. The MBlaze Ultra Wi-Fi dongle will now cost Rs. 999 instead of its original price of Rs. 1,499. Other operators charge about Rs. 2,000 for the dongle making the MTS dongle look like a steal deal.
“We have lowered the price barrier for first time data customers with as much as 33 per cent reduction in dongle prices. We have also rolled out a range of monthly data plans to suit the needs of customers across categories,” said Leonid Musatov, CMO and Brand Offer at MTS India.
The MTS has upgraded its network to EvDO Rev. B across most of the circles and will now offer 9.8 Mbps download speed.
It has also reduced the rate of 10 GB mobile broadband data plan from Rs. 2,299 to Rs. 1,749.
MTS India has also updated the older data plans making them look very attractive to mobile broadband users.
Prepaid users will now be able enjoy 5GB high-speed data at Rs. 499, 7GB at Rs. 699, and 20 GB at Rs. 999.
Postpaid subscribers will be able to consume 10GB data at Rs. 550 and 40 GB (20 GB day + 20 GB Night) for just Rs. 999.
“This is a festive offer but will remain in existence for at least a quarter. After which we will again evaluate it,” Leonid said.
MTS also allows its users to carry forward the unused data balance to the next month on doing on minimum monthly recharge. These festive offers are available across MTS circles namely Delhi, Rajasthan, Gujarat, Kerala, Karnataka, Tamil Nadu, Kolkata, West Bengal and UP West.
I would say that this is best timing for any company to start a new data pack price when others are doing the complete opposite. The EVDO networks offer almost similar latency to current 3G networks and but lack the ability to make simultaneous voice calls when data connection is active. This is hardly a concern for data dongle users. So if you travel a lot, then the MTS Rs. 550 postpaid plan should be able to cater to your mobile broadband needs.
If you have used MTS mobile broadband services before then our readers would love to read about your experiences. So, post a comment.